01
Understanding
Worthi
What is Worthi?
Worthi is a free tool that helps users enable skills-based job growth. It provides market insights andresources to improve a user’sskills in today’s evolving job market.
Meeting with the Citi Ventures Studio Team
In the first meeting with the Citi Ventures Studio team, they presented with us with a design challenge. We were asked to drive further on optimizing the current user journey of exploring job market data and getting demand for specific jobs and skills during job hunting.
Requriements and Goals
- conducte user research to understand which metrics job seekers consider when making career decision
- discuss insights with all functions of the Citi Ventures Studio team
- design a customer journey and user interface
- build a prototype with real facts and figures
- present final designs and work to the head of CitiVentures Studio
02
User Research
User Interviews
We remotely interviewed 7 users of different occupations, different ages, and different career stages to understand their dilemmas and priority of needs when seeking career development.
Priority of Motivating Factors
In the interview process, each participant also needs to rank 9 factors that motivate them when making career decisions. So we can understand their propensity to change their career path.
03
Research Analysis
Empathy Map
To analyze and learn insights from the interview, we made an empathy map for each participant.
Affinity Mapping
We created affinity mapping to collect all results, thoughts, pain points, feelings, and actions and color-coded them by the information source. Five themes were summarised: job search experience, learning new skills, motivating factors when accepting a job, trust & network, and stability.
Research Insights
We highlighted the most common user pain points and demands to push the research stage to the proposal stage.
04
Research Summary
Insights from user interviews informed us that our product should serve three customer types - an explorer, an advancer, and a switcher.
We documented these personas and mapped a customer journey using the 5E model, i.e. Enter, Entice, Engage, Exit, and Extend.
We documented these personas and mapped a customer journey using the 5E model, i.e. Enter, Entice, Engage, Exit, and Extend.
Persona
5E Journey Map
05
Idealtion
Initial Design Principles & Solution Proposal
Based on the user journey and research insights we made, we propose 4 solution to respond the user needs.
Idealtion
Each student of our group need to sketch initial concepts for four different solutions.
Final Design Proposals
We presented our initial ideas to professionals(designer, researcher, and programmer) in Citi Ventures Studios. They communicated with us about the marketing visions and limit of technical capabilities of Worthi, we choose to focus on 2 main functions: Humanize Data & Explore Skills.
And we also proposed a next-step function proposal: Maintaining Motivation by Learning Tracker.
And we also proposed a next-step function proposal: Maintaining Motivation by Learning Tracker.
06
Design
Design Roles & Responsibility
After decided the main fuctions, we divided our design work to individuals to make us better and faster at design process.
Team Member Nikhil -- Product Architect
UI Prototype
Team Member Cyan -- Visual Identity
Hi-fi User Interface
Team Member Yuxuan(me) -- Web Design
Next-step Feature UI
Assist Cyan on Hi-Fi UI
Team Member Sarah Ann -- User Testing
Team Member Nikhil -- Product Architect
UI Prototype
Team Member Cyan -- Visual Identity
Hi-fi User Interface
Team Member Yuxuan(me) -- Web Design
Next-step Feature UI
Assist Cyan on Hi-Fi UI
Team Member Sarah Ann -- User Testing
Final User Interface
07
Presentation
How To Present Better?
Due to the pandemic, we worked remotely in the whole semester.
I believef design is never the end of a project. Storytelling is also a very important part of the process. We need to show our team power till the last minute. So I designed group zoom vitural backgrounds for our team to optmize presentation.
After several practices of presentation, we did great work on our final and meeting with Citi Venture Studio.
We won the competition at the end.
I believef design is never the end of a project. Storytelling is also a very important part of the process. We need to show our team power till the last minute. So I designed group zoom vitural backgrounds for our team to optmize presentation.
After several practices of presentation, we did great work on our final and meeting with Citi Venture Studio.
We won the competition at the end.
[rest of project process are coming soon]
